Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands. It encompasses a wide range of tactics and strategies, including search engine optimization (SEO), content marketing, email marketing, social media marketing, pay-per-click (PPC) advertising, and more.
One of the main advantages of digital marketing is the ability to reach a large and targeted audience in real-time. Digital channels allow businesses to communicate with their customers and potential customers where they are spending their time – online. This makes it easier for businesses to reach their target audience and deliver personalized marketing messages that are more likely to be effective.
Digital marketing also allows businesses to track and measure the effectiveness of their marketing efforts in real-time. This enables them to make data-driven decisions about how to allocate their marketing budget and resources to maximize their return on investment (ROI).
Some key tactics used in digital marketing include:
- SEO: This involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. This can help businesses attract more qualified traffic to their website and increase the likelihood of converting visitors into customers.
- Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action, such as making a purchase or filling out a form.
- Email marketing: This involves sending marketing messages via email to a list of subscribers. Email marketing can be an effective way to nurture leads and build relationships with customers.
- Social media marketing: This involves using social media platforms, such as Facebook, Instagram, and Twitter, to promote a business and engage with its audience.
- PPC advertising: This involves placing paid ads on search engines or other websites. When someone clicks on an ad, the business pays a fee. PPC can be an effective way to drive targeted traffic to a website and generate leads or sales.
So, the demand and learning digital marketing is huge now a days. We have tracked down as many free certificate courses as we could including courses from Google, LinkedIn and YouTube.
We’ll keep updating this list as new offerings appear. If you find more, please let us know in the comments!
For your convenience, we’ve broken down the courses into categories. Click on a category to jump to the corresponding courses.
- LinkedIn Learning
- YouTube Marketing